I’m a new seller interested in the EU market, but the rules seem complex. Where do I even start?
Answer from EUCBT Editors · reviewed
Start with the fundamentals before worrying about future changes.
- Understand VAT: Determine if you need to register for the Import One-Stop Shop (IOSS) to collect VAT at checkout for consignments up to €150. This simplifies the process for your customer.
- Choose your shipping method: Talk to potential carriers (like postal operators, UPS, DHL, FedEx). Ask them how they handle EU customs clearance for low-value B2C parcels and what data they require from you (like product descriptions, HS codes, and eventually PIDs).
- Communicate with customers: Be transparent about potential import fees (duty, handling fees) that they may have to pay on delivery, as these are often separate from VAT.
- Seek professional advice: For ongoing compliance, consider consulting a customs broker or a tax advisor specializing in e-commerce.
Reviewed by our editors on 30 Oct 2026. General information, not legal or tax advice. See our EU rule tracker.
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